Come for the memes, stay for the Thinkboi stuff
A round-up of my best Twitter threads
Nov 16, 2021
Like most people, my iPhone is overflowing with screenshots of dumb memes and hilarious tweets. I wanted to archive my favorite ones…which is why I launched SatPost, a weekly round-up of the funniest tweets and memes on a trending topic.
I also like getting my Thinkboi on and write some Twitter threads people enjoy. Here are some good ones:

Trung Phan 🇨🇦@TrungTPhan
A Netflix user will browse the app for 90 seconds and leave if they find nothing.
Thumbnail artwork is actually NFLX's most effective lever to influence a viewer's choice. A user will look at one for only 1.8 seconds, so NFLX spends huge to optimize them.
Here's a breakdown🧵

3:09 PM · Oct 6, 2021
7.34K Reposts · 28.2K Likes

Trung Phan 🇨🇦@TrungTPhan
IKEA is the world's largest furniture brand. With annual sales hitting ~$50B+, it's the King of "buy stuff you never planned to buy".
Unsurprisingly, IKEA designs its stores with various psychological tricks to get you to spend more money.
Here's are 12 of them 🧵

4:03 PM · Oct 20, 2021
10.7K Reposts · 31.2K Likes

Trung Phan 🇨🇦@TrungTPhan
ASML is the most important company you've never heard of.
The $300B+ Dutch firm makes the machines that make semiconductors. Each one costs $150m and access to them are a huge geopolitical flashpoint.
Here's a breakdown 🧵

3:26 PM · Aug 22, 2021
4.3K Reposts · 17.9K Likes

Trung Phan 🇨🇦@TrungTPhan
Microsoft just reached $2T, pushing Steve Ballmer's net worth to $80B.
Interestingly: when Ballmer joined MSFT in 1980, he was employee #30 and received ZERO equity. By its IPO in 1986, he owned 8% of MSFT.
How did Ballmer get that stake? A contract quirk.
Here's the story🧵

1:56 PM · Jul 1, 2021
638 Reposts · 3.34K Likes

Trung Phan 🇨🇦@TrungTPhan
1/ Steve Jobs famously said innovation is "saying no to 1000 things" before you say yes.
For more than a decade, Apple has used Pablo Picasso's Bull to drive home the lesson.
Here's a breakdown 🧵

3:03 PM · Jun 10, 2021
1.91K Reposts · 8.18K Likes

Trung Phan 🇨🇦@TrungTPhan
Costco is the world's 3rd largest retailer by sales, notching $190B+ annually (behind Amazon, Walmart).
The company is all about "value" and uses psychological hacks in its business model and store design to get shoppers to spend dough.
Here are 14 of them 🧵

3:46 PM · Oct 23, 2021
1.85K Reposts · 10K Likes

Trung Phan 🇨🇦@TrungTPhan
Birkin Bags are the crown jewel in Hermès $170B+ luxury empire. One bag can cost ~$50k and the record sale is $500k.
Why so pricey? Hermès has perfected the psychology of scarcity and demand (or as its CEO Axel Dumas describes it: “creating desire”).
Here’s a breakdown🧵

3:46 PM · Nov 4, 2021
840 Reposts · 4.13K Likes

Trung Phan 🇨🇦@TrungTPhan
In 2004, Elon Musk and Jeff Bezos met for a meal to discuss space.
It was one of their few in-person interactions.
That conversation perfectly captures the different approaches they've taken to space (and why SpaceX has pulled ahead of Blue Origin).
Here's the story 🧵

3:16 PM · Jul 17, 2021
4.2K Reposts · 41K Likes

Trung Phan 🇨🇦@TrungTPhan
Yesterday, Bernard Arnault passed Jeff Bezos to become the world's richest person.
Worth $193B, he has spent ~40 years building luxury giant LVMH. His success is described as a combination of "generational" vision with "Sun-Tzu" business tactics.
Here's the story🧵

3:40 PM · Jul 31, 2021
2.05K Reposts · 8.69K Likes

