A/B testing works in the same sense that greedy methods work in algorithms. At each point, there is a test and you make the best local choice. But surprise, making the best local choice doesn't always lead to the overall best result.
Thanks for the read Ernie! Very true about unintended consequences...Frisby says in his chat that they have counter metrics to make sure things dont go awry (but didn't mention any more details).
Queue-ing up that article now. Very relevant as my wife has been mentioning the Row a lot recently!!!
I think this applies to product development in general. Independent of a/b testing. When developing product without a vision or longer term strategy one might optimize for the short term.
At least when a/b testing is part of your product development cycle, you will know if a change is adding value for customers or not.
A/B testing works in the same sense that greedy methods work in algorithms. At each point, there is a test and you make the best local choice. But surprise, making the best local choice doesn't always lead to the overall best result.
aside for Trung: https://www.wsj.com/business/retail/trying-to-dethrone-the-birkin-make-fewer-bags-2ddf733d is relevant to one of your other interests.
Thanks for the read Ernie! Very true about unintended consequences...Frisby says in his chat that they have counter metrics to make sure things dont go awry (but didn't mention any more details).
Queue-ing up that article now. Very relevant as my wife has been mentioning the Row a lot recently!!!
I think this applies to product development in general. Independent of a/b testing. When developing product without a vision or longer term strategy one might optimize for the short term.
At least when a/b testing is part of your product development cycle, you will know if a change is adding value for customers or not.
A/B testing is evolutionary.