It does sound like offering drinks with dubious health benefits is the way to make it! Propping a post on Yakult but also sounds similar to red bull etc
"Candler needed to protect the ‘Coca-Cola’ trademark and the name had to remain 'descriptive' (in other words: the drink needed to contain traces of the coca leaf)."
Great article! But wanted to point out a small flaw - The above statement is not correct. Trademarks are required to NOT be descriptive, because descriptive names are not accorded status as a trademark. So, the statement above is actually the opposite of the truth.
“Candler needed to protect the ‘Coca-Cola’ trademark and the name had to remain "descriptive" (in other words: the drink needed to contain traces of the coca leaf).
So, Pemberton created a powder for the formula with "decocainized" coca leaves and kola nuts, which he called "Merchandise #5" (this is the secret formula that is kept in Coca-Cola’s vaults).”
Was it Candler who created the powder but it’s mistyped above?
It does sound like offering drinks with dubious health benefits is the way to make it! Propping a post on Yakult but also sounds similar to red bull etc
I am looking forward to that piece!
My wife and I have really gotten into Yakult + 7-up (from a Korean restaurant we love)
Finally completed the piece!
https://hiddenjapan.substack.com/p/the-yakult-story
Queuing up!
"Candler needed to protect the ‘Coca-Cola’ trademark and the name had to remain 'descriptive' (in other words: the drink needed to contain traces of the coca leaf)."
Great article! But wanted to point out a small flaw - The above statement is not correct. Trademarks are required to NOT be descriptive, because descriptive names are not accorded status as a trademark. So, the statement above is actually the opposite of the truth.
“Candler needed to protect the ‘Coca-Cola’ trademark and the name had to remain "descriptive" (in other words: the drink needed to contain traces of the coca leaf).
So, Pemberton created a powder for the formula with "decocainized" coca leaves and kola nuts, which he called "Merchandise #5" (this is the secret formula that is kept in Coca-Cola’s vaults).”
Was it Candler who created the powder but it’s mistyped above?