16 Comments

Man this whole thing was fascinating. And thanks for the shoutout Trung!

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Feb 17Liked by Trungphan2

Contrast the Hermès-Dumas family's long-term dedication to their business with certain tech serial entrepreneur/founder aspirations to profitably exit ASAP, pivot, and move on to the next venture. I would guess the latter's reaction to Trung's post would be Hey, that's a sector that needs to be disrupted!

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Ha, that Lyft tweet at the end was the perfect button

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Feb 18Liked by Trungphan2

Fascinating article. Even though I am 'middle class' made it in your graph. . . own a Kate Spade handbag my husband purchased as a Christmas gift a few years ago. (Your wife might like one. . . this could last a long time in the brownie points area.) Correction: Last paragraph, *Anyways is considered a slang, *Anyway is more appropriate at the end of a sentence if you were to use it. I suggest using *However, but in your article, *Whatever or *In any event, would have sufficed. However, I do understand you were finishing up with a little more casualness or snark. 🤓

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This is a fascinating piece, Trung, I enjoyed it. Hermes does indeed have that "aura" and is inaproachable by most of us barbarians. I am at the opposite end of the money spectrum but I can certainly appreciate the dedication to excellence of craftsmanship, quality and "materiel". There is nothing wrong with things of great beauty and I am a life-long lover of all things fabric, garments and style. I still remember a Paris Hermes store refusing service to Oprah Winfrey, as Ms. Winfrey apparently approached the store right at closing time and they would not let her in, despite her fame and wealth. Strange. I still have my humble Coach leather "hobo" handbag, bought in the year 2000. It has wear and tear on it but still looks reasonably good and I still carry it a time or two per week. I do not shop for "fast fashion". Thank you again for your excellent efforts in sharing all this information about the amazing Hermes empire. The idea of "long-term" thnking is a very good one, not as much practiced in the USA. Thank you also for the recommend on Rob Henderson's book, I look forward to reading it as soon as it arrives in my local library. I always have my nose in a book, keeps my brain working!

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Feb 17Liked by Trungphan2

For excellent coverage of luxury brands, might I suggest Monocle (the magazine). For example, do a search at the Monocle website for Hermes; perhaps has some Tyler Brûlé interviews you can listen to.

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