The 3% rule is underrated. Can see many successful indie businesses doing well from just doing that. Same reason why we have 10 different brands of orange juice in the supermarket!
Great piece yesterday, especially on the 3% rule. I only found out recently that for one of Virgil's early (first?) labels, "Pyrex Vision", he bought deadstock flannels from Ralph Lauren for $40 each, screen printed them, and then resold them for $550.
I like how you applied the 3% rule from the two big brands up top then to the effectiveness of memes. Basically, how humor works. Familiarity and strangeness
So we can also make a 3% variation on the popular meme formats to catch attention through familiarity but add novelty with the twist Will try to put this into action
The 3% rule is underrated. Can see many successful indie businesses doing well from just doing that. Same reason why we have 10 different brands of orange juice in the supermarket!
Thanks for the read Jason! And totally agreed
Great issue, especially generous… thanks.
Thanks Ken!
Great piece yesterday, especially on the 3% rule. I only found out recently that for one of Virgil's early (first?) labels, "Pyrex Vision", he bought deadstock flannels from Ralph Lauren for $40 each, screen printed them, and then resold them for $550.
Ah yes! Pyrex…didn’t realize the 13x markup!
I like how you applied the 3% rule from the two big brands up top then to the effectiveness of memes. Basically, how humor works. Familiarity and strangeness
Yes! Nailed it. When a new meme drops on Twitter…it’s all 3% riffs
So we can also make a 3% variation on the popular meme formats to catch attention through familiarity but add novelty with the twist Will try to put this into action
Bearly rocks 🤘
Appreciation you Liberty!!
Enjoyed this a lot and often refer to the TED talk on MAYA. Love how you’ve applied it here.
Admittedly my take on this campaign was to call it lazy (and push for a different perspective on activation) but I really like where you’ve taken it
https://www.linkedin.com/posts/andrew-marston_a-collaboration-imo-should-celebrate-the-activity-7026150356422131712-H-Zd?utm_source=share&utm_medium=member_ios
Thanks for the read. Will check out your piece 🙏
Depends on the original product and the creator of the 3%, man. Because it's Virgil Abloh, Tiffany. If it were me with 3%, it would be different :)
It's interesting how porn completely skipped over NFTs.