Steve Jobs and Jony Ive prioritized packaging, which they said could be "theatre".
The impute quote & marketing memo was not by Jobs, but Mike Markkula: https://archive.computerhistory.org/resources/access/text/2019/03/102789075-05-01-acc.pdf#page=9
I've read all the article with a grin on my face. Every paragraph, I stopped -thinking "how much truth there is here" - and I smiled watching my Apple boxes collection behind myself🫣
The impute quote & marketing memo was not by Jobs, but Mike Markkula: https://archive.computerhistory.org/resources/access/text/2019/03/102789075-05-01-acc.pdf#page=9
I've read all the article with a grin on my face. Every paragraph, I stopped -thinking "how much truth there is here" - and I smiled watching my Apple boxes collection behind myself🫣