Jeff Bezos long shunned ads. However, Amazon's juicy first-party data has enabled it to compete with Alphabet and Meta in the new digital advertising landscape.
One really interesting aspect of Amazon Ads is that a lot of them may come out of "slotting fee" marketing budgets, which may be different than the traditional advertising budgets (say for TV and print).
It's the money that would otherwise be paid at other retailers for better visibility or an endcap placement or a special display unit.
Good stuff!
One really interesting aspect of Amazon Ads is that a lot of them may come out of "slotting fee" marketing budgets, which may be different than the traditional advertising budgets (say for TV and print).
It's the money that would otherwise be paid at other retailers for better visibility or an endcap placement or a special display unit.
Ah that’s a great point re: slotting fees. That’s a massive pie that’s gonna keep going over
Yeah, until I first read up on it, I had never realized just how massive the amounts of money going to these things are.