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Kirkland Signature: How Costco Built a $90B Private-Label Empire
Costco founder Jim Sinegal launched the wholesaler's private label in 1995. The decision was inspired by a single Forbes article and has turned into a…
6 hrs ago
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Pixar's $6 Billion Lunch
In 1994, the Pixar team had a work lunch that created ideas for 6 films (which have grossed $6 billion at the box office).
Jun 19
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FIFA's World Cup Ticketing Fiasco, explained
FIFA is maximizing ticket revenue at the expense of the fan experience. Shocker, the reason is pure greed.
Jun 12
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Blumhouse: How Jason Blum Created A Hollywood Horror Hit Machine
Jason Blum turned "constraints breed creativity" into a business model.
Jun 5
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May 2026
The Ferrari Luce's EV Gamble
Designed with Jony Ive, the luxury carmaker's first EV (the $640K Ferrari Luce) is pissing off OGs but the play for new buyers (under-40 tech, China…
May 30
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SpaceX: The AI IPO
Notes on SpaceX's S-1 document (and Elon's bid for a $1.75 trillion valuation)
May 23
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Swatch, Audemars Piguet and The Dream Equation
The Swatch x Audemars Piguet collaboration is a great window into the psychology of luxury marketing, including two key concepts: the Dream Equation and…
May 15
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Spirit Airlines & The Airplane Boneyard
The business model behind storing, converting and disassembling airplanes.
May 8
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Sabastian Sawe, Adidas and the Sub-2 Hour Marathon
How the super running shoe arms race helped two athletes break the 2-hour mark at London Marathon 2026.
May 1
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April 2026
Tim Cook's Apple
A breakdown of Tim Cook's 15-year CEO run, taking Apple from $350 billion to $4 trillion: The Good, The Bad and the Apple Intelligence
Apr 24
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Live Nation x Ticketmaster Monopoly, explained
PLUS: Bieber Takes Over Coachella, PDFs, Jensen vs. Dwarkesh and Allbirds.
Apr 18
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Shohei Ohtani $125m Sponsorship Bag
PLUS: Claude Mythos, Andy Weir's Writing Journey, AI-powered Masters App.
Apr 10
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